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chapter 12

buisness

QuestionAnswer
test marketing a product in limited areas that represent the potential market
commercialization a complete marketing strategy and the launch of the product for commercial success
consumer products products intended for household or family use
business products products that are used directly or indirectly in the operation or manufacturing processes
product line group of closely related products that are treated as a unit because of their similarity
product mix all the products offered by an organization
branding the process of naming and identifying products
trademark brand that is registered with the U.S and is legally protected form use by any other firm
manufacturer brands identify products from the point of production to the point of purchase
private distributor brands brans that may cost less than manufacturer brands, that are controlled by wholesalers or retailer
generic products products with no brand name that often come in simple packages
packaging the external container that holds and describes the product
Created by: chelsea.lewis
 

 



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