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chapter 12
buisness
Question | Answer |
---|---|
test marketing | a product in limited areas that represent the potential market |
commercialization | a complete marketing strategy and the launch of the product for commercial success |
consumer products | products intended for household or family use |
business products | products that are used directly or indirectly in the operation or manufacturing processes |
product line | group of closely related products that are treated as a unit because of their similarity |
product mix | all the products offered by an organization |
branding | the process of naming and identifying products |
trademark | brand that is registered with the U.S and is legally protected form use by any other firm |
manufacturer brands | identify products from the point of production to the point of purchase |
private distributor brands | brans that may cost less than manufacturer brands, that are controlled by wholesalers or retailer |
generic products | products with no brand name that often come in simple packages |
packaging | the external container that holds and describes the product |