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chapt 11
buisness
| Question | Answer |
|---|---|
| personality | organization of an individual's distinguishing character traits, attitudes, or habits |
| social roles | expectations for individuals based on some position they occupy |
| reference groups | groups that buyers identify and whose values or attitudes they adopt |
| social classes | ranking of people into higher or lower positions of respect |
| culture | integrated pattern of human behavior, thought, speech, beliefs, actions, and artifacts |