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Meda- Advertising 3
la publicité harder vocab
| Question | Answer |
|---|---|
| le slogan | slogan |
| la publicité | advertising |
| viser | to target |
| l'équipe créative | design team |
| une image | image/picture |
| le but | the aim |
| faire l'analyse | to analyse |
| persuader | to persuade |
| une marque | brand |
| un produit | a product |
| reassurer | to reassure |
| l'angle d'attaque | angle of attack |
| créer | to create |
| l'impact | impact |
| le consommateur | the consumer |
| flatter | to flatter |
| faire rire | to laugh |
| choquer | to shock |
| de toute façon | in any case |
| convaincre | to convince |
| séduire | to seduce |
| séduisant (adj) | seducing |
| promettre | to promise |
| l'exclusivité | exclusivity |
| de luxe | luxury |
| attirer | to attract |
| un stéréotype | a stereotype |
| sur le plan + adj | on a (adj) level |
| il s'agit de | it's about |
| un message | message |
| donner l'impression | to give them the impression |
| résister à quelque chose | to resist something |
| faire de la réclame | to advertise |
| le spot publicitaire | an advert |
| le placard publicitaire | bill board |
| une campagne de publicité | advertising campaign |
| poumouvoir | to promote |
| le fer de lance du marketing | the marketing focus |
| viser une cible | to target an audience |
| le matraquage publicitaire | advertising hype |
| la publicité tapageuse | advertising hype ( talked- about) |
| accrocher les consommateurs | to hook consummers |
| exploiter des désirs latents | to exploit hidden desires |
| susciter la convoitise | to arrouse desire |
| une communication persuasive | persuasice communication |
| décrocher la confiance des clients | to get the confidence of cutomsers |
| faire un bonne prestation à l'antenne | to give a good perform for TV |
| diriger le choix | to direct the choice |
| le conditionnement psychologique | psychological conditionning |
| agir | to act |
| agir sur le subconscient | to act on the subconscious |
| le lavage de cerveau | brainwashing |
| l'efficacité du message | effectiveness of the message |
| créer des besoins superflus | to create need for the unnecessary |
| acheter aveuglément | buy blindly |
| aveugle | blind |
| vivre au-delà de ses moyens | to live beyond your means ( spend money you do not have) |
| la société d'abondance de consommation | a society with excessive consumption |
| une société gravée de biens | a society stuffed with material objects |
Created by:
zoandrews
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