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Meda- Advertising 3

la publicité harder vocab

le slogan slogan
la publicité advertising
viser to target
l'équipe créative design team
une image image/picture
le but the aim
faire l'analyse to analyse
persuader to persuade
une marque brand
un produit a product
reassurer to reassure
l'angle d'attaque angle of attack
créer to create
l'impact impact
le consommateur the consumer
flatter to flatter
faire rire to laugh
choquer to shock
de toute façon in any case
convaincre to convince
séduire to seduce
séduisant (adj) seducing
promettre to promise
l'exclusivité exclusivity
de luxe luxury
attirer to attract
un stéréotype a stereotype
sur le plan + adj on a (adj) level
il s'agit de it's about
un message message
donner l'impression to give them the impression
résister à quelque chose to resist something
faire de la réclame to advertise
le spot publicitaire an advert
le placard publicitaire bill board
une campagne de publicité advertising campaign
poumouvoir to promote
le fer de lance du marketing the marketing focus
viser une cible to target an audience
le matraquage publicitaire advertising hype
la publicité tapageuse advertising hype ( talked- about)
accrocher les consommateurs to hook consummers
exploiter des désirs latents to exploit hidden desires
susciter la convoitise to arrouse desire
une communication persuasive persuasice communication
décrocher la confiance des clients to get the confidence of cutomsers
faire un bonne prestation à l'antenne to give a good perform for TV
diriger le choix to direct the choice
le conditionnement psychologique psychological conditionning
agir to act
agir sur le subconscient to act on the subconscious
le lavage de cerveau brainwashing
l'efficacité du message effectiveness of the message
créer des besoins superflus to create need for the unnecessary
acheter aveuglément buy blindly
aveugle blind
vivre au-delà de ses moyens to live beyond your means ( spend money you do not have)
la société d'abondance de consommation a society with excessive consumption
une société gravée de biens a society stuffed with material objects
Created by: zoandrews