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chapter 11
buisness
| Question | Answer |
|---|---|
| marketing mix | a firm can control to achieve specific goals within a dynamic environment 4 activates product, price, promotion, and distribution |
| price | value placed on an object exchanged between a buyer and a seller |
| distribution | making products available to customers in a quantities desired |
| promotion | a persuasive form of communication that influences individuals, groups, and organizations to accept goods, services, and ideas |
| marketing research | getting information about potential customers to guide marketing decisions |
| primary data | information that is observed, recorded, or collected directly from respondents |
| secondary data | information that is compiled inside or outside an organization |
| buying behavior | decision processes and actions of people who purchase and use products |
| perception | a person selects, organizes, and interprets information received from his or her senses |
| motivation | inner drive that directs a person's behavior toward goals |
| learning | changes in a person's behavior based on information and experience |
| attitude | knowledge and positive or negative feeling about something |
Created by:
chelsea.lewis
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