Busy. Please wait.
Log in with Clever

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever

Username is available taken
show password

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't Know
Remaining cards (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

ch 11


marketing expedite transactions by creating, distributing, pricing, and promoting, goods, services, and ideas
exchange giving up one thing in return for something else
value customer's assessment of benefits relative to costs in determining the worth of a product
marketing concept organization should try to satisfy customer's needs through coordinated activities
market orientation gathering information about customers needs sharing it with the entire firm and build long-term relationships
marketing strategy plan for developing, pricing, distributing, and promoting products that meet customers needs
market group of people that have the need, purchasing power and the desire to spend money on goods, services and ideas
target market group of consumers whose needs and wants a company focuses its marketing efforts
total-market approach a firm tries to appeal to everyone and assumes that all buyers have similar needs
market segmentation firm divides the total market into groups of people who have relatively similar product needs
market segment collection of individuals, groups, or organizations who share one or more characteristics
concentration approach a company develops one marketing strategy for a single market segment
multisegment approach marketer aims its efforts at two or more segments, developing marketing strategy for each
Created by: chelsea.lewis
Popular Business sets




Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
restart all cards