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Vocabulary 1.07

TermDefinition
Sponsorship An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or event.
Affiliation The state or process of affiliating or being affiliated.
Consultant A person who provides expert advice professionally.
Public Relations The professional maintenance of a favorable public image by a company or other organization or a famous person.
Exclusivity Is a state of being limited or hard to access.
Demographics Statistical data relating to the population and particular groups within it.
Ambush Marketing The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
Created by: miguelflako
Popular Marketing sets

 

 



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