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Visual Com. Midterm

The art of selecting and arranging type Typography
The term to describe formal balance Axial Balance
Type of lighting; highlights the contrast between lights and shadows Chiaroscuro
The proper term for informal Balance Asymetrical
The way space is used in a composition Spaciality
A small circular point in space is called a Dot
Used to focus attention or lead the eyes to elements that are important in a composition. Direction
Type of lighting; de-emphasizes the contrast between lights and shadows Flat
Define Mental Visual Information Pictures in your mind
Define Direct Visual Information Right in front of you
Define Mediated Visual Information Framed for you
How is Visual information processed? Through the brain
Explain True Sight How you see and analyze things around you. Using sensing, selecting and perceiving, one can take in what is around you. (Walking into a room on the first day of school)
Components of Berger's Image Anaylsis Creator, Receiver, Image, Society/culture, Medium.
Describe Saussure's Theory Helped make relationships between signs and meanings. Signifiers, Signified
The sound or object Signifiers
Concept or idea Signified
The branch of philosophy concerned with beauty Aestetics
The creation of new signs by using codes and signs already known is Condensation
How are Semiotics and Signs related?
How are Paradigms and Syntagms related?
Define Semiotics
Define Signs
Define Paradigms
Define Syntagms
4 ways signs gain meaning through Signification Metonomy, Analogy, Condensation, Displacement
Created by: clairehardy216