click below
click below
Normal Size Small Size show me how
Visual Com. Midterm
Question | Answer |
---|---|
The art of selecting and arranging type | Typography |
The term to describe formal balance | Axial Balance |
Type of lighting; highlights the contrast between lights and shadows | Chiaroscuro |
The proper term for informal Balance | Asymetrical |
The way space is used in a composition | Spaciality |
A small circular point in space is called a | Dot |
Used to focus attention or lead the eyes to elements that are important in a composition. | Direction |
Type of lighting; de-emphasizes the contrast between lights and shadows | Flat |
Define Mental Visual Information | Pictures in your mind |
Define Direct Visual Information | Right in front of you |
Define Mediated Visual Information | Framed for you |
How is Visual information processed? | Through the brain |
Explain True Sight | How you see and analyze things around you. Using sensing, selecting and perceiving, one can take in what is around you. (Walking into a room on the first day of school) |
Components of Berger's Image Anaylsis | Creator, Receiver, Image, Society/culture, Medium. |
Describe Saussure's Theory | Helped make relationships between signs and meanings. Signifiers, Signified |
The sound or object | Signifiers |
Concept or idea | Signified |
Ethics | |
The branch of philosophy concerned with beauty | Aestetics |
The creation of new signs by using codes and signs already known is | Condensation |
How are Semiotics and Signs related? | |
How are Paradigms and Syntagms related? | |
Define Semiotics | |
Define Signs | |
Define Paradigms | |
Define Syntagms | |
4 ways signs gain meaning through Signification | Metonomy, Analogy, Condensation, Displacement |