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Vocabulary 1.05
| Term | Definition |
|---|---|
| Feature | Describes an actual part or physical characteristic of a product |
| Benefit | Describes how a product will directly offer a user a solution |
| Market | Includes the group of all potential customers who share common needs and wants, and have the ability and willingness to buy the product |
| Target Market | Includes the group of consumers that a company desires to have as customers |