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What is an example of marketing information that a business could gather by surveying customers? Location of the companies market
Which characteristic of useful information is represented by the statement "the benefits of using the information should be greater than the expense of gathering the data used to generate this information"? Cost effectiveness
What is an internal source of marketing information? Inventory Records
In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n) Marketing-Information management system
Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend? Software that decision makers can use with minimum training
Why do businesses place a cookie on a user's hard drive when the user visits the businesses website? To track the number of times the user buys a product
How can businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent? To customize it's marketing efforts
How can using a database to track its customers' preferences and buying habits help a business? Builds strong, loyal customer relationships
Which of the following is a technology tool that allows a business to observe a customers' internet activities? Cookie
One advantage to marketing-information managers of using the internet to do research and gather data is that the process is... Inexpensive
What does continuously monitoring internal marketing information enable businesses to do? Identify problems
XYZ company noticed that the sales of iPads in blue have increased in sales. What can be inferred about the iPads? Popular products
By monitoring its sales and its customers buying habits, what is a business often able to identify? Popular products
What is one way that many businesses use the marketing information contained in sales reports? To improve the effectiveness of salespeople
What type of internal report would indicate to a business that sales for a specific producthave dramatically dropped over the past three months? Quarterly inventory status
What does a business need in order to understand why a product that has been a strong seller fro a long time is now losing popularity? Marketing Information
What type of marketing data can a business obtain by reviewing its inventory reports and customers invoices? Customers product preferences
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity? Marketing information
What type of source would give information about last quarters sales? Sales report
Records of sales peoples meeting or contact with customers are referred to as: Call report
Created by: tillytheman
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