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QuestionAnswer
What is an example of marketing information that a business could gather by surveying customers Location of the company's market
Which characteristic of useful marketing information is represented by the statement "The benefits of using the information should be greater than the expense of gathering the data used to generate this information?" Cost effectiveness
What is an internal source of marketing information for a business? Inventory Records
In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a: marketing-information management system
Computerized storage for information and facts database
a marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions Marketing information management
An organized way of continuously gathering, sorting,analyzing, evaluating, and distributing marketing information marketing information system
The process of gathering, recording, and analyzing data about a specific issue, situation, or concern that affects a market. marketing research
Facts collected specifically for the problem or project at hand primary
facts and figures that have been collected for purposes other than the project at hand secondary
facts and figures located inside the company internal
facts and figures available in locations outside the company external
An approximate judgement or calculation is an estimate
Something that actually exists is a fact
A connection, association, or involvement is referred to as a relationship
Data collected from internal sources, external sources or marketing resources is Marketing information
Type of data-collection based on feelings and interpretations qualitative
usually includes a 7t-point rating scale with bi-polar phrases semantic
type of itemized rating scale in which feelings are given numerical values quantitative
same number of favorable and unfavorable responses balanced
Created by: tynightz
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