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Vocabulary 1.04
Term | Definition |
---|---|
Brand | All the combined impressions and experiences associated with a particular company,good or service. |
Licensed merchandise | Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer. |
Owned-goods service | A product that involves repairing or changing a good that the consumer has already purchased. |
Perishability | A product's ability to withstand being stored |
Quality | The degree of excellence of a good or service-how good it is |
Rented-goods service | A product that involves giving consumers limited use of a good for a certain period of time |
Separability | A product's ability to be considered apart from its provider |
Smoothing | Offering consumers a discount for purchasing products that otherwise would go to waste |
Venues | Building or places where sports and events occur. |