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Target Markets
Marketing strategies
| Term | Definition |
|---|---|
| SocialGraphic | Product-related segmentation (relationship to a product) |
| Behaviorial | occasions, degree of loyalty |
| Psychographic | similar attitudes, values, and lifestyles |
| GeoGraphic | address, their location climate region |
| Demographic | gender, age, income, occupation, education, household size, and stage in the family life cycle |