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Media- Advertising 1
AQA Textbook Vocab
| Question | Answer |
|---|---|
| d'ailleur | moreover, besides |
| l'attentat terroriste | terrorist attack |
| la cible | target |
| la concurrence | competition |
| la couleur vive | bright/vivid colour |
| dégoûtant | disgusting |
| la désir inconscient | unconscious desire |
| efficace | efficient |
| facile à dire | easy to say |
| faire appel ( aux sentiments) | to appeal ( to emotions) |
| la fantasme | fantasy |
| la gifle | slap |
| la grande entreprise | big company |
| la grande marque | major brand |
| insidieux | insisdious, deceitful |
| insuffisamment | insufficiently |
| le jeu de mots | pun, play on words |
| mensonger | lying |
| mettre en avant | to put forward, emphasise |
| parmi | among |
| la persuasion | belief/conviction |
| pousser quelqu'un à | to push someone into doing something |
| provoquer | to cause |
| la publicitaire | advertiser |
| la puissance | power |
| reconnaître | to acknowledge, recognise |
| réglementé | regulated |
| répandre | to spread, broadcast |
| réussir | to succeed |
| risquer de | to have a chance of |
| le SIDA | AIDs |
| solliciter | to tempt |
| suffire | to be enough |
| tandis que | whereas |
| tenir au courant | to keep informed |
| viser | to target |
| voie de communication | channel of communication |
| voie sans issue | no through road, dead end |
| une pub | an advert |
| un spot publicitaire | an advert |
| les trucs de caméra | special effects |
| beauté | beauty |
| parfum | perfume |
| un marque | brand |
| au volant | at the wheel |
| valoir | to be worth |
| une voiture | car |
| rugir | to roar |
| exprés | on purpose |
| servir à | to be used for |
| la pub sert à...(+infinitive) | the purpose of the advert is to... |
| nous montrer de nouveaux produits | to show us new products |