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Media- Advertising 1

AQA Textbook Vocab

d'ailleur moreover, besides
l'attentat terroriste terrorist attack
la cible target
la concurrence competition
la couleur vive bright/vivid colour
dégoûtant disgusting
la désir inconscient unconscious desire
efficace efficient
facile à dire easy to say
faire appel ( aux sentiments) to appeal ( to emotions)
la fantasme fantasy
la gifle slap
la grande entreprise big company
la grande marque major brand
insidieux insisdious, deceitful
insuffisamment insufficiently
le jeu de mots pun, play on words
mensonger lying
mettre en avant to put forward, emphasise
parmi among
la persuasion belief/conviction
pousser quelqu'un à to push someone into doing something
provoquer to cause
la publicitaire advertiser
la puissance power
reconnaître to acknowledge, recognise
réglementé regulated
répandre to spread, broadcast
réussir to succeed
risquer de to have a chance of
solliciter to tempt
suffire to be enough
tandis que whereas
tenir au courant to keep informed
viser to target
voie de communication channel of communication
voie sans issue no through road, dead end
une pub an advert
un spot publicitaire an advert
les trucs de caméra special effects
beauté beauty
parfum perfume
un marque brand
au volant at the wheel
valoir to be worth
une voiture car
rugir to roar
exprés on purpose
servir à to be used for
la pub sert à...(+infinitive) the purpose of the advert is to...
nous montrer de nouveaux produits to show us new products
Created by: zoandrews