Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Advertising 3321 #1

QuestionAnswer
A group of people in a specific geographic area and or/ part of a certain demographic Universe
When 1 individual has an opportunity to see an advertisement within a medium Impression
When 1 individual is actually exposed to an advertisement Exposure
% of persons with at least one impression Reach
Average # of times individuals were possibly exposed to a medium Average Frequency
each individual is counted once, number of unique individuals Net
all impressions, includes potential duplication Gross
all ratings summed together Gross Rating Points
Major broadcast networks ABC, NBC,CBS,FOX,CW etc.
Individual programs sold on a station by station bases( ex: Friends, How i met your mother, Wheel of fortune etc.) Syndication
Picking and choosing specific geographic markets to advertise Spot Television
Video on Demand DVR, TiVo, Hulu, Netflix, Youtube & Amazon
Special programming "narrowcasting" Satellite and Cable Television
Media Buyer Buying media space and time for the message
Media Seller Selling that space or time to the advertiser
Media Researcher Analyzing the relationship between consumers, media. and and the brands that advertise them
What are key questions that media planners try to answer? - Who do I need to reach? Often? - In which media should I place ads? How often? -Which markets and regions should I target? - How much money should I spent?
Major Broadcast Networks ABC, NBC,CBS,FOX,CW
Syndication individual programs sold on a station by station basis
Spot Television Picking and choosing specific geographic markets to advertise
Satellite and Cable Television specialized programming "narrowcasting"
Video on Demand DVR, TiVo, Hulu, Netflix, Youtube
Circulation vs. Readership Circ. is simply the number of papers in circulation on an average day, both through newsstand sales is almost always a higher number, since it's the newspaper's total circulation multiplied by the average number of people who read each copy
4 P's Product:What is being offered to the consumer? What is the value of this product/service? Place:Where and how is it being offered? Price:What does it cost for the consumer to participate? Not just $ PromotionHow is it being promoted to the consumer?
What are BDI and CDI? How do you calculate CDI: % category sales/% of population in area (Category Development) BDI: (% of category or brand sales in an area/% of population in that area) X 100
Created by: murphycassidy
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards