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Personal Selling

QuestionAnswer
What is personal Selling? Direct interaction between buyer and seller * TWO WAY PROCESS
What are the advantages? * seller can identify specific needs and tailor presentation * allows complex information to be explained * intimate and personal * suitable for high value/high margin goods - sports cars * able to create a relationship
What are the disadvantages? * costly and time consuming * limited appeal - one consumer at a time
What is the process for personal selling? * prospecting *first contact * call/meet/pitch *objection handling/negotiations * close the sale
Created by: guymandziuk92
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