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Product Placement

QuestionAnswer
What is Product Placement? A reference or inclusion of a product within a specific context through a commercial deal
Advantages of Product Placement? * positive associations * mass market reach - global audiences * cheaper than other forms of marketing but less direct/hidden
Disadvantages of Product Placement? * difficult to define an audience * no guarantee viewers will understand/make link * marketer intends to deceive * distorts perception of which brands are truly popular * Forbidden in Denmark - reflecting attitude * sometimes negative association
Examples of Product Placement? James Bond Sony Irobot - Converse Up in the Air - George Clooney - American Airlines, Hilton - not necessary good depiction
Created by: guymandziuk92
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