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Unit 1 Hospitality

What is Hospitality Marketing?

TermDefinition
amenities comforts, niceties, nice things offered by hotels/motels in the form of personalized service
demographics the characteristics of a target market such as age, income, gender, and level of education
domestic travel travel within the United States
marketing all activities used to plan, price, promote, and sell services or products
marketing mix the way a business combines the marketing elements of product, price promotion, and distribution to meet the needs of its customers
service marketing based on selling intangible products by the hospitality industry such as the comfortable feeling, safe, clean rooms, individual attention where the business only gets one chance to make a good first impression
target market a specific group of people who share similar characteristics
yield management the practice of varying the price of a room based on current demand
Created by: bwevans5977
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