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Techology SG
| Question | Answer |
|---|---|
| Technique of drawing attention to the subject of your image by blocking other parts of the image with something in the scene or using elements in the photo to draw attention to the focus of the photo. | Framing |
| Angle from which a photo is framed or taken. | Angle of View |
| Dividing your frame into 9 squares, you get more dynamic pictures by placing important objects on one of the four points formed by the horizontal lines and two vertical lines. | Rule of thirds |
| Taking pictures that are zoomed into the subjects | Close-Ups |
| The brightness and contrast or light and shadow. | Tone |
| The amount of focus of your picture. | Sharpness |
| Basic composition of your picture. | Arrangement |
| The part of an image that is the main idea and the art of focusing the viewer's eyes to it. | Emphasis |
| The image is settled, or the image is well organized by having elements framed correctly and evenly. | Balance |
| Set of techniques that allows a greater dynamic range between the lightest and the darkest areas. | High Dynamic Range Imaging (HDR) |
| Picture that identifies others with a specific company. | Logo |
| A circle with different colored sectors used to show the relationship between colors. | Color Wheel |
| Colors | Hue |
| Amount of color present | Saturation |
| Intensity of distinctive hue. | Chroma |
| Shade of a hue. | Tint |
| The brightness and contrast or light and shadow. | Tone |
| Creating areas of darkness | Shade |
| Level of light | Brightness |
| Color scheme used for digital images, colors made by combining red, green, blue | RGB |
| Color scheme used for printed images, colors made by combining cyan, magenta, yellow, black | CMYK |
| Refers to a subset of colors used to represent a certain subject, think of this as a swatch including different tones and tints of the hues. | Color Gamut |
| Computer generated information about the printing specification which is used to set up the printing press prior to printing. In digital printing the printer will do it automatically | Color Profiles |
| Selecting the appropriate color scheme and staying in the gamut of those colors | Color management |
| Defines type of image and compression | File format |
| The amount of pixels present | Resolution |
| Careful balance of resolution and size that produces good images | Optimize |
| Act of proofing your work | Review |
| Re-working areas that need it. | Redesign |
| Pixels determined by algorithms | Vector |
| Pixels are stored in a grid. There is NO compression, good for print | Bitmap |
| Pixels are stored in a grid. Most types have compressions | Raster |
| Group related items together, move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits | Proximity |
| Arranging pictures and text on the page in a way that they makes sense with one another | Grouping |
| Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements | Balance |
| Defines left/right top/bottom placement of objects | Alignment |
| The overall fit of object, colors, composition of your image | Harmony |
| The sizing of all the objects is similar to one another | Proportion |
| Space without any objects | White space |
| Using the same elements more than once | Repetition |
| A square of color | Pixels |
| That study of using text in publications | Typography |
| Short lines at the end of characters | Serifs |
| Rounded characters | San-serifs |
| The space between two letters | Kerning |
| The space between two lines of text | Leading |
| The overall space between characters in a line | Tracking |
| Lowest point of most letters | Baseline shift |
| Fonts that share common characteristics form these. | Front families |
| The sharpness and contrast of text that allows easy viewing | Readability |
| Defined order of important elements | Hierarchy |
| Tools that allow for unique manipulation of your image | Filters |
| A set of horizontal and vertical lines that are put together to form a proportional workspace | Grids |
| Used to measure size and distance | Rulers |
| A design that will allow use over a long period of time | Sustainable design |
| The process of planning, implementing, designing, and re-designing a project. | Project management |
| Group formed to look at one particular problem | Focus Group |
| The effectiveness of the design for the customers intended use. | Usability |
| Snap shot of images layers at a particular point in time. Saved and used to go back to exact settings | Design Comps |
| Light image in the background of image that denotes ownership | Watermark |
| The sequencing of work for a group | Work flow |
| Collection of your work that represents your skills | Portfolio |
| Brochures that are designed to be folded in thirds creating 6 columns for information | Tri-fold |
| Applies the gradient by using the lightness and darkness values in the image as a map for how the gradient colors are applied. | Gradient Maps |
| A point in a perspective drawing to which parallel lines not parallel to the image plane appear to converge | Vanishing Point |
| An effect that makes objects in a design mix into one another. Can be used to transition objects or colors to others. | Blending |
| Technique that smoothes or blurs the edges of a feature. | Feathering |
| Technique that creates an almost gradient effect on the edges of objects and the background thus smoothing them out. | Smoothing |
| Generic text that is placed in a document to show where content should be place and show what effects, if any, will be applied. | Placeholder Text |
| A digital brochure that allows or encourages the reader to interact with it by clicking on certain elements | Interactive brochure |
| Designs that will work over a prolonged period of time. Use objects that will not change quickly (don’t use holiday themes, etc.) | Sustainable design |
| Banner on the front of a newsletter that identifies the name and issue of the publication | Nameplate |
| The information printed in each issue of your newsletter stating the title, editor, publisher, ad rates, contact names/numbers/emails, and any other information regarding ownership and/or subscriptions. | Masthead |
| Tells the reader page number of where the article is continued | Continuation Lines |
| When you pull a quote from the article and create emphasis on it using graphically elements | Pull Quotes |
| Identifies someone who contributes to an article | Bylines |
| Object signifying the end of an article | End Signs |
| Space between two facing pages | Gutter |
| Side-by-side or facing pages of a book | Spread |
| 16 page section of a book, folded and stitched. | Signature |
| Eight page section of signature | Flat |
| First page of a book | Title Page |
| Space between elements on a page | Internal Margin |
| Page by page plan for the yearbook | Ladder |
| Defines type of image and compression | File Format |
Created by:
Rainbow01
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