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Techology SG

QuestionAnswer
Technique of drawing attention to the subject of your image by blocking other parts of the image with something in the scene or using elements in the photo to draw attention to the focus of the photo. Framing
Angle from which a photo is framed or taken. Angle of View
Dividing your frame into 9 squares, you get more dynamic pictures by placing important objects on one of the four points formed by the horizontal lines and two vertical lines. Rule of thirds
Taking pictures that are zoomed into the subjects Close-Ups
The brightness and contrast or light and shadow. Tone
The amount of focus of your picture. Sharpness
Basic composition of your picture. Arrangement
The part of an image that is the main idea and the art of focusing the viewer's eyes to it. Emphasis
The image is settled, or the image is well organized by having elements framed correctly and evenly. Balance
Set of techniques that allows a greater dynamic range between the lightest and the darkest areas. High Dynamic Range Imaging (HDR)
Picture that identifies others with a specific company. Logo
A circle with different colored sectors used to show the relationship between colors. Color Wheel
Colors Hue
Amount of color present Saturation
Intensity of distinctive hue. Chroma
Shade of a hue. Tint
The brightness and contrast or light and shadow. Tone
Creating areas of darkness Shade
Level of light Brightness
Color scheme used for digital images, colors made by combining red, green, blue RGB
Color scheme used for printed images, colors made by combining cyan, magenta, yellow, black CMYK
Refers to a subset of colors used to represent a certain subject, think of this as a swatch including different tones and tints of the hues. Color Gamut
Computer generated information about the printing specification which is used to set up the printing press prior to printing. In digital printing the printer will do it automatically Color Profiles
Selecting the appropriate color scheme and staying in the gamut of those colors Color management
Defines type of image and compression File format
The amount of pixels present Resolution
Careful balance of resolution and size that produces good images Optimize
Act of proofing your work Review
Re-working areas that need it. Redesign
Pixels determined by algorithms Vector
Pixels are stored in a grid. There is NO compression, good for print Bitmap
Pixels are stored in a grid. Most types have compressions Raster
Group related items together, move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits Proximity
Arranging pictures and text on the page in a way that they makes sense with one another Grouping
Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements Balance
Defines left/right top/bottom placement of objects Alignment
The overall fit of object, colors, composition of your image Harmony
The sizing of all the objects is similar to one another Proportion
Space without any objects White space
Using the same elements more than once Repetition
A square of color Pixels
That study of using text in publications Typography
Short lines at the end of characters Serifs
Rounded characters San-serifs
The space between two letters Kerning
The space between two lines of text Leading
The overall space between characters in a line Tracking
Lowest point of most letters Baseline shift
Fonts that share common characteristics form these. Front families
The sharpness and contrast of text that allows easy viewing Readability
Defined order of important elements Hierarchy
Tools that allow for unique manipulation of your image Filters
A set of horizontal and vertical lines that are put together to form a proportional workspace Grids
Used to measure size and distance Rulers
A design that will allow use over a long period of time Sustainable design
The process of planning, implementing, designing, and re-designing a project. Project management
Group formed to look at one particular problem Focus Group
The effectiveness of the design for the customers intended use. Usability
Snap shot of images layers at a particular point in time. Saved and used to go back to exact settings Design Comps
Light image in the background of image that denotes ownership Watermark
The sequencing of work for a group Work flow
Collection of your work that represents your skills Portfolio
Brochures that are designed to be folded in thirds creating 6 columns for information Tri-fold
Applies the gradient by using the lightness and darkness values in the image as a map for how the gradient colors are applied. Gradient Maps
A point in a perspective drawing to which parallel lines not parallel to the image plane appear to converge Vanishing Point
An effect that makes objects in a design mix into one another. Can be used to transition objects or colors to others. Blending
Technique that smoothes or blurs the edges of a feature. Feathering
Technique that creates an almost gradient effect on the edges of objects and the background thus smoothing them out. Smoothing
Generic text that is placed in a document to show where content should be place and show what effects, if any, will be applied. Placeholder Text
A digital brochure that allows or encourages the reader to interact with it by clicking on certain elements Interactive brochure
Designs that will work over a prolonged period of time. Use objects that will not change quickly (don’t use holiday themes, etc.) Sustainable design
Banner on the front of a newsletter that identifies the name and issue of the publication Nameplate
The information printed in each issue of your newsletter stating the title, editor, publisher, ad rates, contact names/numbers/emails, and any other information regarding ownership and/or subscriptions. Masthead
Tells the reader page number of where the article is continued Continuation Lines
When you pull a quote from the article and create emphasis on it using graphically elements Pull Quotes
Identifies someone who contributes to an article Bylines
Object signifying the end of an article End Signs
Space between two facing pages Gutter
Side-by-side or facing pages of a book Spread
16 page section of a book, folded and stitched. Signature
Eight page section of signature Flat
First page of a book Title Page
Space between elements on a page Internal Margin
Page by page plan for the yearbook Ladder
Defines type of image and compression File Format
Created by: Rainbow01