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2-MillsMKTG2

marketing review

QuestionAnswer
A closed ended question is answered how? yes/no
Can a sliding scale be used to rate a product? yes
What is a trademark? image, logo, protected
What are examples of labels? instructions, warnings, ingredients
Intense distribution can be described as what? everywhere
Exclusive distribution can be described as what? particular
Fishy Back is a nickname of which mode of transportation? cargo ship
What is a ton mile? the cost needed to ship one ton one mile
Are benefits used to describe a products physical characteristics? no
What is acceptable to use when describing something? Laymen or Jargon? Laymen
What are some examples of benefits? safety, convenience, satisfaction
What are some ways to get a customer involved? try, touch, taste, drive
What are examples of objections a customer may make? price, need/want, benefits
What is wholesale? business to business
What are some examples of non-verbal observation? eye contact, body language, facial expressions
Created by: gruzzen
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