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marketing review
Question | Answer |
---|---|
A closed ended question is answered how? | yes/no |
Can a sliding scale be used to rate a product? | yes |
What is a trademark? | image, logo, protected |
What are examples of labels? | instructions, warnings, ingredients |
Intense distribution can be described as what? | everywhere |
Exclusive distribution can be described as what? | particular |
Fishy Back is a nickname of which mode of transportation? | cargo ship |
What is a ton mile? | the cost needed to ship one ton one mile |
Are benefits used to describe a products physical characteristics? | no |
What is acceptable to use when describing something? Laymen or Jargon? | Laymen |
What are some examples of benefits? | safety, convenience, satisfaction |
What are some ways to get a customer involved? | try, touch, taste, drive |
What are examples of objections a customer may make? | price, need/want, benefits |
What is wholesale? | business to business |
What are some examples of non-verbal observation? | eye contact, body language, facial expressions |