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2ParkerMKTG1
Marketing Overview
| Question | Answer |
|---|---|
| What are the four parts of Marketing? | Product, Price, Place, Promotion |
| What Can’t a Producer provide a Consumer? | Want/Need |
| What part of Product Utility could provide ingredients for a type of cereal? | Information utility |
| Place Utility does what for a product? | Offers a convenient location for the product |
| When the economy is at the height of its wealth, it is in what? | Prosperity |
| When the economy is falling toward Depression, it is called what? | Recession |
| What is it called when producers and consumers can agree on product price? | Equilibrium Price |
| What is it called when businesses have too much inventory? | Surplus |
| Free Enterprise economies are which direction on the Political Spectrum? | Right |
| Choose THREE types of resources that producers can use. | Capitol, Services, Land |
| What is it called when 1 company has exclusive control over a product? | Monopoly |
| What would fall under Psychographics when describing a consumer? | Cheerleader |
| What would fall under Geographics when describing a consumer? | Lives in Utah |
| What would fall under Demographics when describing a consumer? | Income |
| What would be a source of reliable research? | A company’s website |
Created by:
supercman001
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