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Marketing-1

Marketing chap-1

QuestionAnswer
Exchange This takes place every times something is sold in the marketplace
Information This utility involves communication with the customers; could be ads, displays, sings
Financing Applying for a bank loan would be part of this marketing function
Time Having a product available during a certain season creates this economic utility
Utility The economic term for value added
Distribution Decisions about which methods of transportation to use are part of this function
Pricing deciding how much to charge for goods based on costs and expenses involved
Selling answering customers questions in a person or on the phone, persuasion is involved in this function
promotion all communication designed to inform, persuade and remind people about a product
form changing raw materials into useful products creates this utility
Marketing Information Mgt Marketing research falls under this function or marketing
Product/ services Mgt Choosing and maintaining the appropriate product mix is part of this function
Place This type of utility is created by businesses offering products at stores close to us
Possessions Offering a store credit card may add economic value to the items offered by a store
Developing Designing new products; creating products, writing books songs, for examples
Marketing The process of developing, distributing and promoting goods and services
Created by: riders09
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