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SEMUnit2Vocab

QuestionAnswer
Bait and Switch Advertising Advertising one product(the bait) at a very attractive price, then informing the customer that the advertised product is either unavailable or of poor quality.
Buying Motives emotional or rational reasons a customer decides to make a purchase
Deceptive Advertising Advertising that misleads consumers, either by making unjustified claims and regarding a products composition
Indirect Distribution Intermediary/middlemen (wholesaler/retailer) involved in channels of distribution
Intermdiaries Business firms operating between manufacturer and the customer/ buyer aides in the movement of the product.
Sales Presentation the sales procedure in which the sales person shows the customer the benefits of the products feature (includes the sales dialogue and product demonstration
Selling-Activity Policies Guidelines for sales people what is required of the sales employees? what laws apply?
Resale the sale of an article, goods,and merchandise which one has bought with an intention to sell it to another person
Retailer A business that buys consumer goods or services from wholesaleres or directly from manufacturers and resells them to the ultimate consumer
Selling helping customers make wise buying decisions
Selling Policies Guidelines for selling. How will it be sold?
Want a desire for something that may or may not bhe required
Utility usefulness capable of satusfying wants and needs
Tangible caplable of being touched, smelled,tasted,seen, or heard.
Service Policies guidelines for servicing customers
Products goods and services
Need something required or essential that is lacking
Feature a fact or characteristic of the product
Goods tangible objects that can be manufactured or produced for retale
Created by: hannah_schroder
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