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1.02 key terms
Term / Definition
| Term | Definition |
|---|---|
| Alignment | arrangement in a straight line, or in correct or appropriate relative positions |
| Balance | an even distribution of weight enabling someone or something to remain upright and steady. |
| Symmetrical | made up of exactly similar parts facing each other or around an axis; showing symmetry. |
| Asymmetrical | having parts that fail to correspond to one another in shape, size, or arrangement; lacking symmetry. |
| Radial | of or arranged like rays or the radii of a circle; diverging in lines from a common center. |
| Contrast | the state of being strikingly different from something else, typically something in juxtaposition or close association. |
| Proximity/Unity | nearness in space, time, or relationship. |
| Repetition/Consistency | the action of repeating something that has already been said or written. |
| White Space | Any area on a document page that does not contain text or graphics. Also called "negative space," the term was derived from printing on white paper and any part not printed remained white. |
| Rule of Thirds | aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. |
| Optical Center | a point about ten percent above the exact center of a printed page or layout. |
| Z-pattern | constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. |
| Lines | a long, narrow mark or band |
| Shapes | the external form or appearance characteristic of someone or something; the outline of an area or figure. |
| Mass | a coherent, typically large body of matter with no definite shape. |
| Texture | the feel, appearance, or consistency of a surface or a substance. |
| Color | the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light. |
| Value | the regard that something is held to deserve; the importance, worth, or usefulness of something. |
| Color wheel | a circle with different colored sectors used to show the relationship between colors. |
| Complimentary colors | colors directly opposite each other in the color spectrum, such as red and green or blue and orange, that when combined in the right proportions, produce white light. |
| Monitors | an instrument or device used for observing, checking, or keeping a continuous record of a process or quantity. |
| Printers | a machine for printing text or pictures onto paper, esp. one linked to a computer. |
| Color Matching | vital when composite parts are placed next to metal parts. |
| Hue | a color or shade |
| Tint | a shade or variety of color. |
| Shade | comparative darkness and coolness caused by shelter from direct sunlight |
| Saturation | the state or process that occurs when no more of something can be absorbed, combined with, or added. |
| Calming colors | The cool side of the color wheel from blues to greens |
| Exciting colors | bright colors like red, orange, yellow |
| Neutral colors | blue, green, red |
Created by:
J.BRALEY99
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