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Program Planning
PUR2003 Program Planning Mid Term
| Question | Answer |
|---|---|
| VALUE | WHAT IS TO BE DONE AND HOW WILL IT BE EXECUTED |
| GOAL | DECIDE WHERE YOU WANT TO BE |
| STRATEGIES | HOW TO GET TO YOUR GOAL |
| SITUATIONAL ANALYSIS | RESEARCH AND IDENTIFY A PROBLEM |
| SITUATIONAL ANALYSIS | A REMEDIAL PROGRAM TO OVERCOME A NEGATIVE PERCEPTION |
| SITUATIONAL ANALYSIS | A SPECIFIC, ONE TIME PROJECT |
| SITUATIONAL ANALYSIS | AN ON GOING CONTINUING PROGRAM |
| INFORMATIONAL OBJECTIVE | OBJECTIVE IS TO INCREASE AWARENESS |
| MOTIVATIONAL OBJECTIVE | OBJECTIVE IS TO CHANGE THE OPINION OF |
| AUDIENCE | IDENTIFY KEY PUBLICS BY DEMOGRAPHICAL OR PSYCHOGRAPICS |
| STRATEGY | HOW THE OBJECTIVE IS TO BE ACHIEVED |
| TACTICS | THE NUTS AND BOLTS OF THE STRATEGY |
| CALENDAR/TIME TABLE | SEQUENCE OF ACTIVITIES AND TIME LIME LIST OF COMPLETION DATES |
| BUDGET | DETERMINE HOW MUCH FUNDING WILL BE ALLOCATED |
| EVALUATION | A WAY TO MEASURE PERCEPTION BEFORE AND AFTER A CAMPAIGN |
| GANNT | TIMELINE CHART THAT SHOWS THE SEQUENCE AND COMPLETION DATES OF A GOAL |
| EVALUATION | HOW WE KNOW IF THE PROGRAM IN PLACE IS EFFECTIVE TO REACH THE GOAL |
| CALENDAR/TIME TABLE | REFER TO THIS FOR THE SEQUENCE OF ACTIVITES |
| DEMOGRAPHICS | USING AGE, RACE, SPOKEN LANGUAGE, HOUSEHOLD INCOME, MARITAL STATUS TO DETERMINE THE AUDIENCE |
| PSYCOGRAPHICS | USING PERSONALITY, VALUES, ATTITUDES, INTERESTS, LIFESTYLES TO DETERMINE THE AUDIENCE |
| SITUATIONAL ANALYSIS | "S"oastcbe |
| OBJECTIVE | s"O"astcbe |
| AUDIENCE | so"A"stcbe |
| STRATEGY | soa"S"tcbe |
| TACTIC | soas"T"cbe |
| CALENDAR | soast"C"be |
| BUDGET | soastc"B"e |
| EVALUATE | soastcb"E" |
| SOASTCBE | SONS OF AMERICA SIT TOGETHER CATCHING BEERS |