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Program Planning

PUR2003 Program Planning Mid Term

QuestionAnswer
VALUE WHAT IS TO BE DONE AND HOW WILL IT BE EXECUTED
GOAL DECIDE WHERE YOU WANT TO BE
STRATEGIES HOW TO GET TO YOUR GOAL
SITUATIONAL ANALYSIS RESEARCH AND IDENTIFY A PROBLEM
SITUATIONAL ANALYSIS A REMEDIAL PROGRAM TO OVERCOME A NEGATIVE PERCEPTION
SITUATIONAL ANALYSIS A SPECIFIC, ONE TIME PROJECT
SITUATIONAL ANALYSIS AN ON GOING CONTINUING PROGRAM
INFORMATIONAL OBJECTIVE OBJECTIVE IS TO INCREASE AWARENESS
MOTIVATIONAL OBJECTIVE OBJECTIVE IS TO CHANGE THE OPINION OF
AUDIENCE IDENTIFY KEY PUBLICS BY DEMOGRAPHICAL OR PSYCHOGRAPICS
STRATEGY HOW THE OBJECTIVE IS TO BE ACHIEVED
TACTICS THE NUTS AND BOLTS OF THE STRATEGY
CALENDAR/TIME TABLE SEQUENCE OF ACTIVITIES AND TIME LIME LIST OF COMPLETION DATES
BUDGET DETERMINE HOW MUCH FUNDING WILL BE ALLOCATED
EVALUATION A WAY TO MEASURE PERCEPTION BEFORE AND AFTER A CAMPAIGN
GANNT TIMELINE CHART THAT SHOWS THE SEQUENCE AND COMPLETION DATES OF A GOAL
EVALUATION HOW WE KNOW IF THE PROGRAM IN PLACE IS EFFECTIVE TO REACH THE GOAL
CALENDAR/TIME TABLE REFER TO THIS FOR THE SEQUENCE OF ACTIVITES
DEMOGRAPHICS USING AGE, RACE, SPOKEN LANGUAGE, HOUSEHOLD INCOME, MARITAL STATUS TO DETERMINE THE AUDIENCE
PSYCOGRAPHICS USING PERSONALITY, VALUES, ATTITUDES, INTERESTS, LIFESTYLES TO DETERMINE THE AUDIENCE
SITUATIONAL ANALYSIS "S"oastcbe
OBJECTIVE s"O"astcbe
AUDIENCE so"A"stcbe
STRATEGY soa"S"tcbe
TACTIC soas"T"cbe
CALENDAR soast"C"be
BUDGET soastc"B"e
EVALUATE soastcb"E"
SOASTCBE SONS OF AMERICA SIT TOGETHER CATCHING BEERS
Created by: 1183288273
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