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Objective 1.03
Layout and Design
Term | Definition |
---|---|
Guides (Guidelines) | Non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects. |
Margin Guides | Lines that indicate the space between the edge of the page and the document contents. |
Column Guides | Control the flow of text within columns and keep text out of the gutter. |
Ruler Guides | Used to align objects consistently. |
Grid | Guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents. |
Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins. |
Page Size | Publications can vary in size. Different purposes require different paper sizes. |
Master Page | Maintains layout consistency. Includes items common to every page. |
Prototype | An example of how the final document should appear. |
Art | Illustrations and photographs used to convey meaning and add appeal. |
Balloon | A circle or bubble enclosing copy in an illustration. |
Bleed | A print effect in which a color, object or image appears to run off the edge of a page. |
Caption | Brief descriptive text accompanying an image or chart. |
Dropped Cap | An enlarged character at the beginning of a paragraph. |
Running Headers/Footers | Running text at the top and/or bottom of a document. |
Jumpline | Line that tells the readers which page to refer to for the continuation of an article. |
Print Media Kit | A collection of documents for a business that gives information about the business. |
Pull-Quote | Quotation taken directly from the body of the article. Used to draw attention. |
Rules | Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication. |
Sidebar | Square box filled with information related to the main story or to a completely separate article. |
Text Box | Container for text that can be placed and formatted independently from other text. |
Watermark | A semitransparent image in the background of printed material. |
End Sign | A symbol that indicates the end of an article or news item. |
Reverse Text | Text that is opposite to what the reader is accustomed. |
Nameplate | Banner on the front of the newsletter. Contains the publication name, logo, subtitle, motto, volume, issue, and date. |
Masthead | The section that lists the publisher, staff names, contributors, subscription information, addresses, etc. |
Headings and Subheadings | Identifies each article. Divides the article into smaller sections. |
Kicker | A short phrase above the article headline. It serves as an introduction or section heading. |
Byline | Short phrase telling the author's name. Can appear at beginning or end. |
Deck | One or more lines of text between the headline and the body. |
Running Headlines and Footers | Repeating text at the top of every (or every other) page. |
Body | The bulk of the text, including headlines and decoration. |
Paragraphs | A distinct division of written or printed material. |
Characters | A symbol, letter or number. |
Rules (lines) | Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication. |
Table of Contents | Lists the articles and the page numbers on which they appear. Usually located at the front. |