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Objective 1.03

Layout and Design

Guides (Guidelines) Non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects.
Margin Guides Lines that indicate the space between the edge of the page and the document contents.
Column Guides Control the flow of text within columns and keep text out of the gutter.
Ruler Guides Used to align objects consistently.
Grid Guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents.
Template A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins.
Page Size Publications can vary in size. Different purposes require different paper sizes.
Master Page Maintains layout consistency. Includes items common to every page.
Prototype An example of how the final document should appear.
Art Illustrations and photographs used to convey meaning and add appeal.
Balloon A circle or bubble enclosing copy in an illustration.
Bleed A print effect in which a color, object or image appears to run off the edge of a page.
Caption Brief descriptive text accompanying an image or chart.
Dropped Cap An enlarged character at the beginning of a paragraph.
Running Headers/Footers Running text at the top and/or bottom of a document.
Jumpline Line that tells the readers which page to refer to for the continuation of an article.
Print Media Kit A collection of documents for a business that gives information about the business.
Pull-Quote Quotation taken directly from the body of the article. Used to draw attention.
Rules Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.
Sidebar Square box filled with information related to the main story or to a completely separate article.
Text Box Container for text that can be placed and formatted independently from other text.
Watermark A semitransparent image in the background of printed material.
End Sign A symbol that indicates the end of an article or news item.
Reverse Text Text that is opposite to what the reader is accustomed.
Nameplate Banner on the front of the newsletter. Contains the publication name, logo, subtitle, motto, volume, issue, and date.
Masthead The section that lists the publisher, staff names, contributors, subscription information, addresses, etc.
Headings and Subheadings Identifies each article. Divides the article into smaller sections.
Kicker A short phrase above the article headline. It serves as an introduction or section heading.
Byline Short phrase telling the author's name. Can appear at beginning or end.
Deck One or more lines of text between the headline and the body.
Running Headlines and Footers Repeating text at the top of every (or every other) page.
Body The bulk of the text, including headlines and decoration.
Paragraphs A distinct division of written or printed material.
Characters A symbol, letter or number.
Rules (lines) Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.
Table of Contents Lists the articles and the page numbers on which they appear. Usually located at the front.