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Objective 1.02
Design and Color
Term | Definition |
---|---|
Alignment | Visual relationship between all of the elements in a layout. |
Balance | The way in which the elements of a piece are arranged. |
Symmetrical | Elements of the design are centered or evenly divided both vertically or horizontally. |
Asymmetrical | Off-center alignment created with an odd or mismatched number of elements. |
Radial | With radial designs the elements radiate from or swirl around in a circular or spiral path. |
Contrast | The use of big and small elements, black and white text, squares and circles. |
Proximity/Unity | The grouping of elements to demonstrate their relationship to each other. |
Repetition/Consistency | Repeat some aspect of the design throughout the entire layout. |
White Space | Negative or blank space of any color. |
Rule of Thirds | Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing the most important elements within those thirds. |
Optical Center | The spot the eye first sees when looking at a page. |
Z-Pattern | The pattern the eye follows when scanning a page. |
Lines | Can be used to organize, create movement, connect, separate, provide texture, or convey a mood or emotion. |
Shapes | Used to highlight information, organize or separate information, or make the design more interesting. Examples include: squares, rectangles, circles, and triangles. |
Mass | Refers to the size, space and heaviness of an object. |
Texture | An effect applied to a background or as the fill for an object. |
Color | Can be used to evoke emotion. Set a tone or mood for the publication. Color themes include: cool, warm, and neutral. Color can also Add or detract attention, create movement, or lead the eye. |
Value | Refers to the lightness or darkness of the hue. |
Color Wheel | A chart used to show the relationship between colors. |
Complimentary Color | Colors that look good when used together. |
Monitors | RGB |
Printers | CMYK |
Color Matching | The process of matching the printed ink color as closely as possible to the color displayed on the monitor. |
Hue | A color. |
Tint | A hue + white. |
Shade | A hue + black. |
Saturation | The amount of the hue used. |
Calming Colors | Also known as cool colors. Colors with blue in them. |
Exciting Colors | Also known as warm colors. Colors with red in them. |
Neutral Colors | Beige, ivory, black, grey and white. |