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Objective 1.01
Typeface and Font
Term | Definition |
---|---|
Typography | The design of the characters and the way they are presented on the page. |
Typeface | The basic design of a character, each typeface has a design for each letter of the alphabet. |
Serif | Have attributes or strokes at the tips of the letters called serifs. |
Examples of serif: | Bodoni Goudy Courier Times New Roman |
Serif used for: | Body text in printed publications. |
Sans Serif | There are no attributes at the tips of the letters. |
Examples of sans serif: | Arial Berlin Sans Gill Sans Verdana |
Sans serif used for: | Very large or very small text and for digital display. |
Ornamental/decorative | Designed strictly to catch the eye. |
Examples of ornamental/decorative: | Chiller Webdings Broadway Engravers MT |
Ornamental/decorative used for: | Headlines on flyers or advertisements. Webdings can be used for symbols in logos. |
Script | Appears to have been written by hand with a calligraphy pen or brush. |
Examples of script: | French Script |
Script used for: | Formal invitations Place cards Poetry Announcements |
Font | A specific size, weight and style applied to a character. |
Font Style | The slant and weight of a character, such as bold or italic. |
Font Family | A group of similarly formatted typefaces like Arial Bold, Arial Narrow, and Arial Rounded. |
Monospaced | All characters have the same space like a typewriter. |
Proportional | All characters are based on the size of the character. |
Leading | Vertical line spacing. |
Kerning | Horizontal spacing between lines. |
Tracking | Horizontal spacing between ALL the characters side by side. |