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DC I Terms

Key terms for DC I

TermDefinition
Multimedia A computer-based communication process that incorporates text, graphics, sound, animation and video
Commercial Photographer A career that involves taking pictures of subjects such as people, buildings or merchandise to be used in a variety of media
Copyright Laws Laws designed to protect intellectual property rights and provide potential monetary rewards for inventiveness and hard work
Desktop Publisher A career that involves designing and creating the graphics that accompanies text as well as page layouts
Desktop Publishing Using a computer and software program to produce high quality, printed documents that combine text and graphics
Digital Media Using technology to convey information
Freeware Software that is provided without charge
Fair use A section of the U.S. copyright law that allows the use of copyrighted works in reporting news, conducting research, and teaching
Graphic Designer A career that involves designing or creating graphics to meet specific commercial or promotional needs
Public Domain Property rights that belong to the community at large, are unprotected by copyright or patent, and are subject to use by anyone
Photographer A person who takes photographs, either as a hobby or a profession
Royalty-Free Prepared material that can be used legally, without paying a fee to the artist, publishing company, etc; some royalty-free material is available at no cost, however, most material must be purchased
Shareware Copyrighted software that is available free of charge on a trial basis
Website Developer A career that involves designing, creating, and modifying websites
Videographer A career involved in the production of video material
Trademark A name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner.
Analogous Colors Colors located adjacent to each other on the color wheel
CMYK (Cyan, Magenta, Yellow, Black) The four ink colors used to create most process color printing
Color Scheme An arrangement of colors designed to create a specific response
Color Theory Relationship between colors often based on their location on a color wheel
Color Wheel Circle containing a spectrum of color
Communication of color eye/mind perception of color; meanings associated with color
Complementary Colors Colors located directly opposite one another on the color wheel
Custom Color Color designed by the user specifically for a document
Hue All tints and shades of a color; red, orange, and blue are all hues
Monochromatic Colors All the hues (tints and shades)of a single color
Pantone Color matching system that uses a series of cards to identify specific colors
Process Color Use of many colors in a publication (most commonly CMYK)
RGB (Red, Green, Blue) Color model used to display color on computer monitors, televisions, and similar devices
Saturation The intensity of a color; how close it is to a pure hue
Shade created when black is added to color
Split-Complementary Colors Color scheme consisting of one color combined with the two colors located on either side of its opposite (complementary) color
Spot Color A printing technique that uses one premixed color ink for each color used in a publication
Tint Created when white is added to a color
Triadic Colos Using three colors that are equal distance apart on the color wheel.
Accordion fold a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
Additive color a color that becomes white when all colors have been added; RGB is an example
Alignment the placement of text or graphics on a line (right, left, center, or justified)
Asymmetrical balance the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
Balance use of elements so they counter each other; creates a product that is in harmony
Binding the joing of pages with either wire, glue or other means
Bond standard type of paper used in copiers and printers
Card stock a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
Consistency maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
Contrast the differences in values, colors, textures, shapes, and other elements within a presentation
Flow the visual path created by the arrangements of elements.
Focal point the visually dominant elements in a presentation; the center of interest
Gatefold folding the sides in toward the middle of a page
Half fold dividing the page in half; often called a booklet fold
Layout the arrangement of all key parts of a publication without including specific content
Legal a standard American paper size that is 8.5 x 14 inches
Letter a standard American paper size that is 8.5 x 11 inches
Created by: jesus21avila