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DC I Terms
Key terms for DC I
| Term | Definition |
|---|---|
| Multimedia | A computer-based communication process that incorporates text, graphics, sound, animation and video |
| Commercial Photographer | A career that involves taking pictures of subjects such as people, buildings or merchandise to be used in a variety of media |
| Copyright Laws | Laws designed to protect intellectual property rights and provide potential monetary rewards for inventiveness and hard work |
| Desktop Publisher | A career that involves designing and creating the graphics that accompanies text as well as page layouts |
| Desktop Publishing | Using a computer and software program to produce high quality, printed documents that combine text and graphics |
| Digital Media | Using technology to convey information |
| Freeware | Software that is provided without charge |
| Fair use | A section of the U.S. copyright law that allows the use of copyrighted works in reporting news, conducting research, and teaching |
| Graphic Designer | A career that involves designing or creating graphics to meet specific commercial or promotional needs |
| Public Domain | Property rights that belong to the community at large, are unprotected by copyright or patent, and are subject to use by anyone |
| Photographer | A person who takes photographs, either as a hobby or a profession |
| Royalty-Free | Prepared material that can be used legally, without paying a fee to the artist, publishing company, etc; some royalty-free material is available at no cost, however, most material must be purchased |
| Shareware | Copyrighted software that is available free of charge on a trial basis |
| Website Developer | A career that involves designing, creating, and modifying websites |
| Videographer | A career involved in the production of video material |
| Trademark | A name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner. |
| Analogous Colors | Colors located adjacent to each other on the color wheel |
| CMYK (Cyan, Magenta, Yellow, Black) | The four ink colors used to create most process color printing |
| Color Scheme | An arrangement of colors designed to create a specific response |
| Color Theory | Relationship between colors often based on their location on a color wheel |
| Color Wheel | Circle containing a spectrum of color |
| Communication of color | eye/mind perception of color; meanings associated with color |
| Complementary Colors | Colors located directly opposite one another on the color wheel |
| Custom Color | Color designed by the user specifically for a document |
| Hue | All tints and shades of a color; red, orange, and blue are all hues |
| Monochromatic Colors | All the hues (tints and shades)of a single color |
| Pantone | Color matching system that uses a series of cards to identify specific colors |
| Process Color | Use of many colors in a publication (most commonly CMYK) |
| RGB (Red, Green, Blue) | Color model used to display color on computer monitors, televisions, and similar devices |
| Saturation | The intensity of a color; how close it is to a pure hue |
| Shade | created when black is added to color |
| Split-Complementary Colors | Color scheme consisting of one color combined with the two colors located on either side of its opposite (complementary) color |
| Spot Color | A printing technique that uses one premixed color ink for each color used in a publication |
| Tint | Created when white is added to a color |
| Triadic Colos | Using three colors that are equal distance apart on the color wheel. |
| Accordion fold | a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag |
| Additive color | a color that becomes white when all colors have been added; RGB is an example |
| Alignment | the placement of text or graphics on a line (right, left, center, or justified) |
| Asymmetrical balance | the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight |
| Balance | use of elements so they counter each other; creates a product that is in harmony |
| Binding | the joing of pages with either wire, glue or other means |
| Bond | standard type of paper used in copiers and printers |
| Card stock | a heavy weight paper; typically used for business cards, greeting cards, post cards, etc. |
| Consistency | maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. |
| Contrast | the differences in values, colors, textures, shapes, and other elements within a presentation |
| Flow | the visual path created by the arrangements of elements. |
| Focal point | the visually dominant elements in a presentation; the center of interest |
| Gatefold | folding the sides in toward the middle of a page |
| Half fold | dividing the page in half; often called a booklet fold |
| Layout | the arrangement of all key parts of a publication without including specific content |
| Legal | a standard American paper size that is 8.5 x 14 inches |
| Letter | a standard American paper size that is 8.5 x 11 inches |
Created by:
jesus21avila
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