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publications
DC I Publications
Term | Definition |
---|---|
bleed | the practice of placing an image or color that it extends to the edge of the page |
brochure | a booklet or pamphlet that contains descriptive information or advertising |
business card | a small publication (3 1/2 X 2 inches)containing information such as name, title, business, address, phone numbers, logo |
byline | the credit line for the author of an article |
clip art | ready-made pieces of printed or computerized graphic art |
column | a vertical section of text |
continuation line | restates the original headline to simplify the process of finding an article that has been continued from a previous page |
gutter | the interior space between margins of two facing pages; sometimes used to describe the space between columns |
headline | large type running above or beside a story to summarize its content; also called a head, for short |
jumpline | type that tells the reader that a story is continued from another page |
letterhead | the area on a sheet of stationery where the name, address and other information is printed |
masthead | often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information |
nameplate | the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page |
newsletter | a printed report or letter containing news of interest to a particular group |
PDF (Portable Document Format) | an extension for Adobe Acrobat reader files |
pull quote | a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks |