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Unit 3-Research

TermDefinition
Qualitative Research to gather information on peoples interests, thoughts, feelings and opinions
Quantitative Research to gather information on numbers, facts and figures
Primary Research research that you undertake personally and is targeted towards getting specific results
Secondary Research research that uses data carried out by others, often available in books or online
Market Research about the sector you wish to enter
Competition Research on a specific company or person who has a similar product to yours
Psychographic analysing data to find out interests and likes of an audience
Demographic analysing data to find out information about gender, age, class and so on
Audience Who you are making a specific product for
Data What is collected when researching
Production Research into equipment and locations that will affect your final product
Created by: HASNMedia
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