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Unit 3-Research
Term | Definition |
---|---|
Qualitative Research | to gather information on peoples interests, thoughts, feelings and opinions |
Quantitative Research | to gather information on numbers, facts and figures |
Primary Research | research that you undertake personally and is targeted towards getting specific results |
Secondary Research | research that uses data carried out by others, often available in books or online |
Market | Research about the sector you wish to enter |
Competition | Research on a specific company or person who has a similar product to yours |
Psychographic | analysing data to find out interests and likes of an audience |
Demographic | analysing data to find out information about gender, age, class and so on |
Audience | Who you are making a specific product for |
Data | What is collected when researching |
Production | Research into equipment and locations that will affect your final product |