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Marketing Ch 7
| Question | Answer |
|---|---|
| Globalization refers to the process by which __ flow across national borders. A) goods B)services C)capital D)people E) all of the above | E) all of the above |
| Offshoring refers to: A)globalization of production B)trading bloc outside agreements C)human development potential production D)cultural imperialism E)purchasing production parity | A)globalization of production |
| Chris getting info about general economic environment in Nepal. He will look for gen eco enviro, population, growth rate, and: A)culture B)real income C)airport capabilities D)political situation E)religious institutions | B)real incomes |
| Manufacturers would prefer to produce in a country with a trade __, because it signals a greater opportunity to export products to more markets. A)surplus B)deficit C)culture D)bonus E)balance | A)surplus |
| The most common measure of market potential of an economy is a country's: A)GNI B)GDP C)PP D)CPI E)APR | B)GDP |
| A __ reduces the availability of imported merchandise to compete with domestic products. A)tariff B)duty C)boycott D)quote E)quota | E)quota |
| A __ is an attempt to get consumers to choose not purchase products from a country. A)tariff B)duty C)boycott D)quota E)quote | C)boycott |
| Language, customs, culture, and literacy levels significantly affect global __ strategies. A)pricing B)communication C)logistical D)dumping E)offshoring | B)communication |
| Today's huge growth in global markets is the result of: A)reduced barriers to trade B)easier transport of goods/services C)standardization of laws across borders D)globally integrated production E)all of the above | E)all of the above |
| Offshoring originally focused on relocating manufacturing to: A)only islands offshore in the Caribbean B)only trade surplus nations C)NAFTA and GATT countries D)World Bank Group developed countries E)lower cost producing countries | E)lower cost producing countries |
| Despite criticism, globalization has: A)benefited all groups in the world economy B)allowed firms to increase domestic investment C)prevented illegal trade activities D)reduced the role of the WTO E)progressed at a steady and increasing pace | E)progressed at a steady and increasing pace |
| The __ is a composite measure of three indicators of the quality of life in different countries. A)Purchasing Parity Index B)Human Development Index C)Gross Domestic Power Index D)Gross National Investment E)Zero Population Growth Index | B)Human Development Index |
| The Human Development Index does NOT include: A)Gross Domestic Product B)life expectancy C)educational attainment D)purchasing power of average incomes E)lifestyle elements that drive consumption | A)Gross Domestic Product |
| Developed countries are experiencing __ population growth. A)positive B)zero or negative C)infinite D)emotional E)significant | B)zero or negative |
| Cory knows population will grow in future, he should consider: A)countries w/ high purchasing power today may not be in futureB)US/West EU dramatic increases w/ overcrowdingC)middle class India will shrinkD)urban population centers will decrease,ruralgrow | A)countries w/ high purchasing power today may not be in the future |
| Marketers must consider whether the country is a trading bloc. Trading bloc is a group of countries: A)which have established a formal agreement to manage trade act B)using same currency C)which have similar cultural shopping patterns D)located near eacho | A)which have established a formal agreement to manage trade activities |
| Which of the following is NOT one of Hofstede's cultural dimensions? A)power distance B)certainty assurance C)masculinity D)individualism E)time orientation | B)certainty assurance |
| Generally, firms entering foreign markets begin with: A)less risky strategies first B)direct investment C)importing D)decentralized production E)cultural output | A)less risky strategies first |
| When entering a foreign market, the least risky strategy is: A)franchising B)exporting C)joint venture D)direct investment E)strategic alliance | B)exporting |
| Many of the best known American retailers, like KFC & McD, have expanded globally using: A)franchising B)exporting C)joint venture D)direct investment E)strategic alliance | A)franchising |
| Franchinsing is a global entry strategy but the disadvantages include all EXCEPT: A)limited ability to ensure the foreign operations B)training someone to be a successful competitor C)split profit D)this is the riskiest way to enter a foreign market | D)this is the riskiest way to enter a foreign market |
| When firms pool their resources to enter a new market, they create a(n): A)franchise B)export promotion C)joint venture D)direct investment E)strategic alliance | C)joint venture |
| Global segmentation, targeting, and positions is more complicated than local STP because: A)consumers may view their role differently in different countries B)fewer franchising opp in global C)segmentation is difficult D)gov have rules against targeting c | A)consumers may view their role differently in different countries |
| Cultural nuances, subcultures, and consumers' view of their role in different countries can make __ complicated. A)purchasing power parity B)segmentation, targeting, and positioning C)trading bloc coordination D)exchange control planning E)reducing trade | B)segmentation, targeting, and positioning |
| Pepsi uses internet to engage China by online competitions and: A)explore use of different dialects B)new ways to cook with Pepsi C)using online videos to find popular/inexpensive brand promoters D)customizing design of can/logo | C)using online videos to find popular/inexpensive brand promoters |
| Environmental concerns: A)are separate and distinct from ethical concerns B)affect developed countries not developing C)affect developing not developed D)represent one area of ethical concerns that affect all companies marketing internationally | D)represent one area of ethical concerns that affect all companies marketing internationally |
| Global marketing can have products used differently/income distributed. Jake learned A)developing world means more than lowering prices B)distribution had to be changed C)Redesign products D)growing luxury market E)all of the above | E)all of the above |
| One of the reasons for the surge in foreign made textiles in US was elimination of __ on foreign-made textiles. A)tariffs B)duties C)boycotts D)quotas E)quotes | D)quotas |
Created by:
eward14
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