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AP French - 7

Publicity and Marketing

TermDefinition
une pub(licité) a commercial/advertisement
la publicité advertising
faire de la pub(licité) to advertise
une affiche a poster
vendre to sell
un panneau d'affichage a billboard
un produit a product
un article item
une agence de publicité advertising agency
la publicité mensongère deceptive advertising
une campagne de pub advertising campaign
un article qui se vend bien best seller
le lancement launch
la cible target
une tendance trend
une étude de marché market research
une part de marché market share
un créneau niche
une marge bénéficiaire profit margin
l'offre et la demande supply and demand
un concurrent competitor
le commerce trade
un engouement a fad
le pouvoir d'achat buying power
retirer de la vente to recall
le chiffre d'affaires turn over
le revenu income
haut de gamme upscale
un atout asset
un rabais price cut
le rapport qualité / prix quality / price ratio
le fournisseur supplier
personnaliser to customize
une gamme a range
le profit benefit
facturer to charge
grossir, grandir, se développer to expand
un commercial a sales manager
un cadre a top executive
réussir to achieve
Created by: seniors14