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Comm test #2
Media and Society
| Term | Definition |
|---|---|
| 7. Walt Disney | started with a film short that eventually became mickey mouse |
| 8. Adolph Zukor | founded paramount pictures and developed Hollywood studio system. |
| 9. Hollywood Studio System business model | vertically oriented signed stars, directors, writer to exclusive contracts |
| 14. Philo Farnsworth | inventor and television pioneer |
| 15. David Sarnoff | pioneer of radio and tv |
| 16. Pat Weaver | radio advertising executive |
| 20. walled gardens | software system where the carrier controls content that is accessible |
| 22. ARPAnet. | original internet |
| 25. Mark Zuckerberg | CEO of facebook social network |
| 27. Amazon.com | began as an online book store but progressed to sell numerous of items. |
| 28. iTunes | apple music store |
| 29. targeted marketing | specific audience market team is aiming for |
| 30. Google | search engine |
| 31. YouTube | viral video sharing |
| 32. John Peter Zenger | wrote articles on his opinion William cosby, arrested for libel |
| 33. James Gordon Bennett | organized first newsroom and reporting New York Herald |
| Libel | A published false statement that is damaging to a persons reputation. Written defamation |
| slander | false spoken statements damaging to a persons reputation |
| 35. Periods of Journalism and their traditions | Gov should keet its hands off the press. First amendment, news media forum for debate |
| 36. Samuel Morse | Invented the telegraph, lightning news for civil war battle |
| 37. Horace Greeley | developed editorials, newspaper to fight social ills |
| 38. Benjamin Day | Newspaper publisher best known for founding the new york sun |
| 39. The Pulitzer‐Hearst circulation war | the yellow period competition between the New York World and New York Journal, yellow kid, quest to sell more copies. |
| 40. the Spanish‐American War | Hearst “You furnish the pic and ill furnish the war” fight between us and spain over Cuban war of independence. |
| 41. the Associated Press | non profit cooperative owned new agency,were told to write from nonpartisan point of you. |
| 42. watchdog function. | The role of a watchdog journalist as a guardian is to supply the citizens with information they must have "to prevent the abuse of power" |
| 43. News hole | the amount of space available for news |
| 44. gatekeepers. | delete, trim, to improve msgs. |
| 45. Investigative reporting | form of journalism in which reporters deeply investigate |
| 46. Muckraking | term that fdr made popular. Journalist who wrote for popular magazine whose pupose was to advocate reform and change. |
| 47. Publick Occurrences | first multi-page newspaper in the Americas |
| 48. Alien and Sedition | his Act prohibited public opposition to the government. Fines and imprisonment could be used against those who "write, print, utter, or publish . . . any false, scandalous and malicious writing" against the government. |
| 49. Public relations definition | safety valve for freedom, become more socially aware of subject matter. |
| 50. social Darwinism | a survival of the fittest attitude towards business |
| 51. Ivy Lee | publicist from new york who helped mine owners and help ease long standing tensions. |
| 52. John D. Rockefeller Jr. | Ludlow massacre, Lee convince JD to tour mine and put a human face on the corporate mogul |
| 53. Ludlow Massacre | was an attack by the national guard of Colorado on striking coal miners. |
| 54. Elmer Davis | head of ww2 office of war information |
| 55. Office of War Information | agency to consolidate info and promote patriotism |
| 56. George Creel’s Committee on Public Information | campaign to counter anti-war sentiments ww1 |
| 59. crisis management | hired for what if scenarios, for preventing crisis situations and picking up the pieces |
| 60. Jack Abramoff | lobbyist who was involved in scheming clients for illegally bribing legislators |
| 61. differences between PR and advertising | PR people help shape policy. Advertisers come in and create persuasive messages after decision making is done |
| 62. contingency planning. | is a plan devised for an outcome other than in the usual (expected) plan |
| 63. internal public relation | in house communication |
| external public relations | Relations outside organization |
| 65. integrated marketing communication | Involve Pr and Advs |
| 66. institutional advertising | Advertising that sells an identity, not a product |
| 67. Dialogic theory in public relations | mutuality, propinquity, empathy, risk, commitment. |
| 68. Public Relations Society of America | made a code of conduct of professional standards and certification process |
| 70. William Caxton | printed the first form advertisement |
| 71. Wayland Ayer | American advertisement businessman |
| 72. media plan | Decided where ads are placed to reach the right target, cpm |
| 73. Nielsen | Tv ratings |
| 74. Arbitron | Radio ratings |
| 75. the Audit Bureau of Circulations | independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information |
| 77. David Ogilvy | the father of advertising brand image. |
| 78. Brand‐name advertising vs. store brands | lifestyle |
| 79. LCD | lowest common denominator for example dish soap with oxy clean to distinguish with others. |
| 80. USP | unique selling proposition |
| 81. CPM | cost per thousand |
| 82. FTC | federal trade commission inorder to protect companies against companies, prevent anti-competitive |
| 83. redundancy techniques | Barrages – intensive ad campaigns, Bunching – bunch ad until event occurs, Trailing – don’t miss the #1 movie in america |
| Barrages | intensive ad campaigns |
| Bunching | bunch ad until event occurs |
| Trailing | don’t miss the #1 movie in america |
| 84. viral advertising | youtube, all over the place |
| 85. product placement. | attract the right crowd |
| 86. Infomercials | commercial made to look like tv show about product |
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