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Keywords
Retailing and Selling
| Term | Definition |
|---|---|
| Franchise | a license to sell another firms product or service in return for a fee. |
| Stocktaking | involves the counting of all trading stock that is in a shop. |
| Loyalty card | marketing tactic plan that allows a retail business to gather data about its customers. Customers are offered product discounts, coupons, points towards merchandise or some other reward in exchange for their voluntary participation in the program. |