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Marketing Ch 6

idkwhatisthis.

TermDefinition
Consumer Market Market consisting of all people who make purchases for personal use
Whoopies Well-heeled older persons
Baby Boomers People born between the years 1946 and 1964
Disposable Income Money left after taxes are taken out
Discretionary income Money left after paying for basic living expenses such as food, shelter, and clothing
Family Life Cycle Evolution of the family through traditional stages- single, newly married, full nest, empty nest, and sole survivor
Industrial Market Market consisting of all customers who make purchases for business purposes
Derived Demand Demand in one market that is based on demand in another
Wholesalers Business that obtain goods from manufacturers and resell them to industrial users, other wholesalers, and retailers
Retailers Businesses that buy goods from wholesalers or directly from manufacturers and resell them to the final consumer
Generation X People born between the years 1964 and 1980; also known as the baby bust generation
Baby Boomlet
Created by: Stephen.P
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