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key point vocab
mrs.coffin
term | Definition |
---|---|
alignment | use this design technique to help organize ideas, highlight important information, provide focus and consistency, and to reinforce an organizations identity. |
asymmetrical | contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance. |
color | a method used to establish a strong visual connection between elements on a page. |
consistency | uniformity among specific design elements in a publication |
contrast | the difference between varying degrees of lightness and darkness on the page. |
directional flow | positioning elements in such a way that the readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize |
focal point | an element that draws the readers eye to a particular location in a document |
proportion | the sizing of various elements so that all parts relate to the whole. |
symmetrical | type of balance achieved by evenly distributing similar elements of equal weight on a page |
thumbnail sketch | a preliminary rough draft of the layout and design of a document. |
white space | areas in a document where no text or graphics appear. |