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key point vocab


term Definition
alignment use this design technique to help organize ideas, highlight important information, provide focus and consistency, and to reinforce an organizations identity.
asymmetrical contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance.
color a method used to establish a strong visual connection between elements on a page.
consistency uniformity among specific design elements in a publication
contrast the difference between varying degrees of lightness and darkness on the page.
directional flow positioning elements in such a way that the readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize
focal point an element that draws the readers eye to a particular location in a document
proportion the sizing of various elements so that all parts relate to the whole.
symmetrical type of balance achieved by evenly distributing similar elements of equal weight on a page
thumbnail sketch a preliminary rough draft of the layout and design of a document.
white space areas in a document where no text or graphics appear.
Created by: thsmichelle