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Key Point Vocab.


White Spaces Areas in the document where no text or graphics appear
Symmetrical Type of balance achieved by evenly visual connection between elements on a page.
Color A method used to establish a strong visual connection between elements on a page.
Alignment Use this design technique to help organize ideas, highlight important info, provide focus and consistency, and to reinforce an organization 's identity.
Directional Flow Positioning elements in such a way that the reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize.
Focal Point An element that draws the reader's eye to a particular location in a document.
Thumbnail Sketch A preliminary rough draft of the layout and design of a document.
Consistency Uniformity Among specifics design elements in a publication.
Proportion The sizing of various elements so that all parts relate to the whole.
Asymmetrical Contemporary design in which contrasting elements of unequal weights and proportion are positioned on a page achieve balance.
Contrast The difference between varying degrees of lightness and darkness on the page.
Created by: thsjeweldehay