Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Vocab 1+2

Marketing Chapters 1

QuestionAnswer
Goods and Services Products
Kinds of things you can hold in your hand Goods
Kinds of things you can't touch Services
Takes place every time something is sold Exchange
The function of marketing add value Utility
Changing of raw materials Form Utility
Product customers can buy Place Utility
Having products available at a specific time of year Time Utility
Pay for a product Possession Utility
Communication with the consumer Information Utility
People who buy products Customers
People who use products Consumers
Consumers satisfaction with product Value
Who the customers are Market
What you do to get into the mind of the prospect Positioning
Plan used to reach all customers Mass Marketing
The dividing of a total market into smaller groups Market Segmentation
Market based on location Geo-graphics
Populations personal characteristics Demographics
Consumers based on their lifestyles Psycho graphics
The combination of Psychographics, Demographics, and Geographics. Customer Profile
Popular Marketing sets

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards