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BUSM112 - CH 04
CH 04 : Foundations of Decision Making
Term | Definition |
---|---|
Decision-Making Process | A set of eight steps that includes identifying a problem, selecting a solution, and evaluating the effectiveness of the solution. |
Problem | A discrepancy between an existing and desired state of affairs. |
Decision Criteria | Factors that are relevant in a decision. |
Decision Implementation | Putting a decision into action. |
Heuristics | Judgmental shortcuts or "rules of thumb" used to simplify decision making. |
Rational Decision Making | Describes choices that are consistent and value-maximizing within specified constraints. |
Bounded Rationality | Making decisions that are rational within the limits of a manager's ability to process the information. |
Satisfice | Accepting solutions that are "good enough". |
Escalation of Commitment | An increased commitment to a previous decision despite evidence that it may have been a poor decision. |
Intuitive Decision Making | Making decisions on the basis of experience, feelings, and accumulated judgement. |
Structured Problem | A straightforward, familiar, and easily defined problem. |
Unstructured Problem | A problem that is new or unusual for which information is ambiguous or incomplete. |
Programmed Decision | A repetitive decision that can be handled using a routine approach. |
Procedure | A series of interrelated, sequential steps used to respond to a structural problem. |
Rule | An explicit statement that tells employees what can or cannot be done. |
Policy | A guideline for making decisions. |
Nonprogrammed Decision | A unique and nonrecurring decision that requires a custom-made solution. |
Certainty | A situation in which a decision maker can make accurate decisions because all outcomes are known. |
Risk | A situation in which a decision maker is able to estimate the likelihood of certain outcomes. |
Uncertainty | A situation in which a decision maker has neither certainty nor reasonable probability estimates available. |
Groupthink | When a group exerts extensive pressure on an individual to withhold his or her different views in order to appear to be in agreement. |
Brainstorming | An idea-generating process that encourages alternatives while withholding criticism. |
Nominal Group Technique | A decision-making technique in which group members are physically present but operate independently. |
Electronic Meeting | A type of nominal group technique in which participants are linked by computer. |
Ringisei | Japanese consensus-forming group decisions. |
Creativity | The ability to produce novel and useful ideas. |
Describe the 8 Decision-Making Steps/Process | 1)ID problem 2)ID decision criteria 3)weight criteria 4)develop alternatives 5)analyze alternatives 6)select alternative 7)implement alternative 8)evaluate decision effectiveness. Heuristics may be used to simplify process which can lead to errors/biases. |
Describe the 12 Decision-Making Errors & Biases | Overconfidence, immediate gratification, anchoring, selective perception, confirmation, framing, availability, representation, randomness, sunk costs, self-serving bias & hindsight. |
Explain the Rational Model Approach to Decision-Making | The assumptions of rationality are that 1) the problem is clear and unambiguous. A single well-defined goal is to be achieved, all alternatives & consequences are known & final choice will maximize payoff. |
Explain the Bounded Rationality Approach to Decision-Making | Says managers make rational decisions but are bounded (limited) by their ability to process information and make decisions that are "good enough". |
Explain the Intuitive Approach to Decision Making | Decisions are made on the basis of experience, feelings and accumulated judgment. |
What are the Two Types of Decisions Managers Face? | Programmed (structured) - repetitive & handled by routine approach. Problem is straightforward. Nonprogrammed (unstructured) - new problem where decision requires custom solution. |
What are the Two Decision Making Conditions Managers Face? | Certainty, which involves a situation in which a manager can make accurate decisions because all outcomes are known; and uncertainty, where manager is not certain about outcomes and can't make reasonable probability estimates. |
Discuss Group Decision Making | Groups offer certain advantages - more complete info, more alternatives, increased acceptance of a solution & greater legitimacy. Flip side is they're time-consuming, can be dominated by a minority, create conformance pressures and cloud responsibility. |
What are Three Ways to Improve Group Decision Making? | Brainstorming, nominal group technique and electronic meetings. |
What are Contemporary Issues in Managerial Decision Making? | Cultural diversity of employees, comfort level of employee involved with decision making, creativity in decision making and objectivity. |