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Bus 100

Exam #3

TermDefinition
B2B Business to Business- Individuals or organizations that buy goods and services to use in production or to sell, rent, or supply to others.
Marketing Mix Price,Product,Place, Promotions
B2C All the individuals that want goods and Services for personal use
What are the Three parts of the marketing concept? 1. Customer Orientation - Finding what customers want and providing it. 2. Service Orientation - Making sure everyone in an organization is committed to customer Satisfaction. 3. Profit Orientation - Focusing on what goods makes the most profit.
Primary Data Research In-depth information gathered by marketers from their own research. (telephone, online, Mail survey)
Secondary Data Research Existing data that has been previously collected by sources like the government
Created by: erjmkn
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