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Unit 1 VCD exam.rv
Unit 1 exam revision YR 11 Visual Communications & Design
| Question | Answer |
|---|---|
| Define the term ‘observational’ drawing: | The action or process of observing something in order to gain more information. In our case; to draw very closely, just as the object is seen. |
| Define the term ‘ visualisation’ drawing: | The action of mentally seeing an image that is similar to a visual perception – then drawing it – free hand |
| Define the term ‘presentation’ drawing: | The way or style in which something is displayed or shown - final copy |
| Isometric means that a shape is constructed with both sides receding from the corner edge at ____ degrees. | 30 degrees |
| Planometric means that a shape is constructed with both sides receding from the corner edge at ___ degrees. | 45 degrees |
| Define the term ‘One point perspective’ | One point perspective is a drawing in which converging lines meet at one point. |
| Define the term ‘Two point perspective’ | In two-point perspective, only the height faces the viewer, and the depth or sides of the object recede to two vanishing points on the horizon line. |
| Name the tips on how to create a successful observational drawing | TIP 1: Look at what you’re drawing, TIP 2: Don’t trace, TIP 3: Use grids, TIP 4: Be wary of ellipses, TIP 5: Keep the outlines light, TIP 6: Have a good range of tone, TIP 7: Use mark making to convey surface quality & texture |
| Name the 8 elements | Point, Line, Tone, Texture, Colour, Type, Shape, Form |
| What is Point | Can be used to draw our eyes to important information and also to create a pattern or an image. |
| What is Line | The continuous mark made on a surface - varies in thickness, weight and style |
| What is Shape | two dimensional and created by a closed outline - can be organic or geometric, symmetrical or asymmetrical. |
| What is Form | a shape that has been enhanced by another element such as tone, texture or colour to make it appear three dimensional |
| What is Tone | The shadows and highlights found in drawings and photographs - colours, lights etc. |
| What is Texture | the surface quality of an object and also refers to the way objects’ or materials’ visual appearance is drawn. |
| What is Colour | colour of an image have a functional impact on readability, eye-strain and the ability to attract attention - primary, secondary, tertiary |
| What is Type | Is the physical representation of the words we speak and is used to put these words down on paper - many diff fonts, typefaces & typeface family |
| Name the 9 principles | Figure Ground, Balance Contrast, Cropping, Hierarchy, Scale, Proportion, Pattern |
| What is Figure Ground | the shapes, space of forms within a composition |
| What is Balance | the even (although not necessarily equal) distribution of the design elements to create harmony within a composition. |
| What is Contrast | here two or more elements that have opposite qualities are place together - colours, shape, lines etc. |
| What is Cropping | Cutting an image to change the emphasis or direction of a design |
| What is Hierarchy | elements within a composition can be ordered according to their importance |
| What is Scale | the size chosen to draw or place an object in relation to the ground it is placed upon |
| What is Proportion | different to scale as it is the comparative relationship between components |
| What is Pattern | the repetition of an element such as point, line or shape which creates a pattern |
| Define the term Purpose | the reason for which you are designing - to inform, to educate, to advertise, to promote, to guide, to depict |
| Define the term Target Audience | A group of people who are characteristics and whose attention you are aiming to attract - age, socio-economic status, employment, level of education, religious beliefs, where they live, understanding of technology, food choices, marital status etc. |
| 3 elements in terms of IBM design | Type, colour, line |
| 3 principles in terms of IBM design | Pattern, scale, figure ground |
| What were the social, cultural, political and economic contexts relevant to Paul Rand? | movements: cubism constructivism, bauhaus, WW2 ends -> contemporary art & pop art, mass consumerism & popular culture develop influence of USA on AUS, 50's & technology --> plastics, first computer |
| What were the social, cultural, political and economic contexts relevant to Stefan Sagmeister? | movements: viennese secession, conceptual art, post-modernism and punk - beginning of 20th cent. --> scientific & tech advances - internet & google, adobe |
| Describe the purpose and audience context related to the ‘Traditional’ design- IBM logo | To inform & identify - corporate world, predominately male |
| Describe the purpose and audience context related to the ‘Contemporary’ design- RS Album cover | To promote, advertise & identify - ages 20+, both genders, broad social economical status |
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amygibbo72
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