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# Unit 1 VCD exam.rv

### Unit 1 exam revision YR 11 Visual Communications & Design

Define the term ‘observational’ drawing: The action or process of observing something in order to gain more information. In our case; to draw very closely, just as the object is seen.
Define the term ‘ visualisation’ drawing: The action of mentally seeing an image that is similar to a visual perception – then drawing it – free hand
Define the term ‘presentation’ drawing: The way or style in which something is displayed or shown - final copy
Isometric means that a shape is constructed with both sides receding from the corner edge at ____ degrees. 30 degrees
Planometric means that a shape is constructed with both sides receding from the corner edge at ___ degrees. 45 degrees
Define the term ‘One point perspective’ One point perspective is a drawing in which converging lines meet at one point.
Define the term ‘Two point perspective’ In two-point perspective, only the height faces the viewer, and the depth or sides of the object recede to two vanishing points on the horizon line.
Name the tips on how to create a successful observational drawing TIP 1: Look at what you’re drawing, TIP 2: Don’t trace, TIP 3: Use grids, TIP 4: Be wary of ellipses, TIP 5: Keep the outlines light, TIP 6: Have a good range of tone, TIP 7: Use mark making to convey surface quality & texture
Name the 8 elements Point, Line, Tone, Texture, Colour, Type, Shape, Form
What is Point Can be used to draw our eyes to important information and also to create a pattern or an image.
What is Line The continuous mark made on a surface - varies in thickness, weight and style
What is Shape two dimensional and created by a closed outline - can be organic or geometric, symmetrical or asymmetrical.
What is Form a shape that has been enhanced by another element such as tone, texture or colour to make it appear three dimensional
What is Tone The shadows and highlights found in drawings and photographs - colours, lights etc.
What is Texture the surface quality of an object and also refers to the way objects’ or materials’ visual appearance is drawn.
What is Colour colour of an image have a functional impact on readability, eye-strain and the ability to attract attention - primary, secondary, tertiary
What is Type Is the physical representation of the words we speak and is used to put these words down on paper - many diff fonts, typefaces & typeface family
Name the 9 principles Figure Ground, Balance Contrast, Cropping, Hierarchy, Scale, Proportion, Pattern
What is Figure Ground the shapes, space of forms within a composition
What is Balance the even (although not necessarily equal) distribution of the design elements to create harmony within a composition.
What is Contrast here two or more elements that have opposite qualities are place together - colours, shape, lines etc.
What is Cropping Cutting an image to change the emphasis or direction of a design
What is Hierarchy elements within a composition can be ordered according to their importance
What is Scale the size chosen to draw or place an object in relation to the ground it is placed upon
What is Proportion different to scale as it is the comparative relationship between components
What is Pattern the repetition of an element such as point, line or shape which creates a pattern
Define the term Purpose the reason for which you are designing - to inform, to educate, to advertise, to promote, to guide, to depict
Define the term Target Audience A group of people who are characteristics and whose attention you are aiming to attract - age, socio-economic status, employment, level of education, religious beliefs, where they live, understanding of technology, food choices, marital status etc.
3 elements in terms of IBM design Type, colour, line
3 principles in terms of IBM design Pattern, scale, figure ground
What were the social, cultural, political and economic contexts relevant to Paul Rand? movements: cubism constructivism, bauhaus, WW2 ends -> contemporary art & pop art, mass consumerism & popular culture develop influence of USA on AUS, 50's & technology --> plastics, first computer
What were the social, cultural, political and economic contexts relevant to Stefan Sagmeister? movements: viennese secession, conceptual art, post-modernism and punk - beginning of 20th cent. --> scientific & tech advances - internet & google, adobe
Describe the purpose and audience context related to the ‘Traditional’ design- IBM logo To inform & identify - corporate world, predominately male
Describe the purpose and audience context related to the ‘Contemporary’ design- RS Album cover To promote, advertise & identify - ages 20+, both genders, broad social economical status
Created by: amygibbo72