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Marketing Chapter 12

TermDefinition
Line Extension Development of a product that is closely related to existing products in teh line but is designed specifically to meet different customer needs
New-Product Development Process A seven-phrase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test marketing, and commercialization
Idea Generation Seeking product ideas to achieve organizational objectives
Commercialization Refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product
Styling The physical appearance of a product
Product Features Specific design characteristics that allow a product to perform certain tasks
Customer Services Human or mechanical efforts or activities that add value to a product
Created by: lilready44
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