click below
click below
Normal Size Small Size show me how
Marketing Chapter 10
| Term | Definition |
|---|---|
| Interactivity | Allows customers to express their needs and wants directly to the firm in response to its marketing communications |
| Accessibility | The ability to obtain digital information |
| Blogs | Web-based journals in which writers editorialize and interact with other Internet users |
| Crowdsourcing | Refers to teh way digital media can be used to outsource tasks to a large group of people |