The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations.

Enduring systems of positive or negative evaluations, emotional feelings, and action tendencies with respect to an object.

The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle.

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Marketing Vocab

Chapter 1 Marketing Vocabulary

Term	Definition
Advertising	The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations.
Attitudes	Enduring systems of positive or negative evaluations, emotional feelings, and action tendencies with respect to an object.
Audience	The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle.