Busy. Please wait.
or

show password
Forgot Password?

Don't have an account?  Sign up 
or

Username is available taken
show password

why


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Don't know
Know
remaining cards
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards
share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Grad Marketing ch 17

Integrated Marketing Communications

QuestionAnswer
Coordination of promotion and other marketing efforts for maximum informational and persuasive impact Integrated Marketing Communications
A sharing of meaning through the transmission of information Communication
A person or organization with a meaning it tries to share with a receiver or an audience. Source
the individual, group, or organization that decodes a coded message Receiver
Converting meaning into a series of signs or symbols Coding Process
the medium of transmission that carries the coded message from the source to the receiver Communications Channel
Anything that reduces a communication's clarity and accuracy Noise
the receivers response to a decoded message Feedback
The limit on the volume of information a communication channel can handle effectively Channel Capacity
Communication to build and maintain relationships by informing and persuading on or more audiences Promotion
Demand for a product category rather than for a specific brand Primary Demand
Promotion that informs consumers about a new product Pioneer Promotion
Demand for a specific brand Selective Demand
A combination of promotional methods used to promote a specific product Promotion Mix
Communicating through the movement of head, eyes, arms, hands, legs, or torso Kinesic Communication
Communicating by varying the physical distance in face-to-face interactions Proxemic Communication
Communicating through touching Tactile Communication
Promoting a product only to the next institution down the marketing channel Push Policy
Promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel Pull Policy
Personal informal exchanges of communication that customers share with one another about products, brands, and companies Word-of-mouth communication
An attempt to incite publicity and public excitement surrounding a product through a creative event Buzz Marketing
A strategy to get consumers to share a marketers message, often through e-mail or online videos, in a way that spreads dramatically and quickly Viral Marketing
The strategic location of products or product promotions within entertainment media content to reach the products target market Product Placement
Created by: BrianaPyles