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Principles of Design

Principles of Design and Layout

TermDefinition
BALANCE The way the elements are arranged to create a feeling of stability in a page layout; the visual weight of a design.
EMPHASIS The focal point of an image, or when one area or thing stands out the most on a page
CONTRAST A large difference between two things within an image to create interest and tension - such as the colors black and white.
MOVEMENT Created by repeated lines, shapes, colors, etc., that direct the viewers eye to another object on the page
PATTERN Repetition of a shape or design often used in for a background
CONTINUITY When all the elements in the project work together to create unity
STYLE The artist unique techniques in design
PROPORTION Refers to the relative size and scale of the various elements and design
BALANCE The way the elements are arranged to create a feeling of stability in a page layout; the visual weight of a design.
EMPHASIS The focal point of an image, or when one area or thing stands out the most on a page
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