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Mkting ch 13
Final Exam
| Question | Answer |
|---|---|
| arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals | channel conflict |
| ability of logistics management to satisfy users in terms of time, dependability communication, and convenience | customer service |
| a channel conflict that arises when a channel member bypasses another member and sells or buys products direct | disintermediation |
| an arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product | duel distribution |
| a level of distribution density whereby only one retail outlet in a specific geographical area carries the firm's products | exclusive distribution |
| a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible | intensive distribution |
| those activities that focus on getting the right amt of the right products to the right place at the right time at the lowest possible cost | logistics |
| individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users | marketing channel |
| combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races | multichannel marketing |
| a level of distribution density whereby a firm selects a few retail outlets in a specific geographical area to carry its products | selective distribution |
| various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users | supply chain |
| expenses associated with transportation, materials handling and warehousing, inventory, stock outs, order processing, and return products handling | total logistics cost |
| an inventory management system whereby the supplier determines the product amt and assortment a customer needs and automatically delivers the appropriate items | vendor-managed inventory |
| professionally manages and centrally coordinated marketing channels designed to achieve channel economies and max marketing impact | vertical marketing systems |
| Calloway golf | -annual sales over $1 billion -mkts products through more than 15,000 gold retailers -own online store |
| What are the 3 basic functions of intermediaries | 1. transactional- buy and sell goods or services 2. logistical- involve the details of preparing and getting a product to buyers 3. facilitating- definition, make a transaction easier for buyers |
| How consumers benefit from intermediaries | 1. time utility- refers to having a product or service when you want 2. place utility- have product available where wanted 3. form utility- enhance product make it more appealing to buyers |
| producer and ultimate consumers deal directly with each other | direct channel |
| intermediaries are inserted between the producer and consumers and perform numerous channel functions | indirect channels |
| tend to be shorter and rely on one intermediary or none at all because users are fewer in number and tend to be more concentrated geographically and by large quantities | mkting channels for business products/services |
| employ the internet to make products and services available for consumption or use by consumers or business buyers | electronic mkting channels |
| a producer might own the intermediary at the next level down | fwd integration |
| a retailer might own a manufacturing operation | backward integration |
| independent production and distribution firms integrate their efforts to obtain greater functional economies and mkting impact than they could achieve alone | contractual vertical systems |
| achieve coordination at successive stages of production and distribution by the size and influence of one channel member rathe rather through ownership | administered vertical marketing |
| identity the 4 buyer requirements | 1. info 2. convenience 3. variety 4. pre or post sale |
| conflict that occurs when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals | vertical conflict |
| conflict that occurs btw intermediaries at the same level in marketing channel, such as btw two or more retailers or two or more wholesalers that handle the same manufacturer's brands | horizontal conflict |
| identify the 4 customer service concepts | 1. time 2. dependability 3. communication 4. convenience |
Created by:
mwoltner
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