Final Exam
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals | show 🗑
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| ability of logistics management to satisfy users in terms of time, dependability communication, and convenience | show 🗑
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| a channel conflict that arises when a channel member bypasses another member and sells or buys products direct | show 🗑
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| an arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product | show 🗑
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| a level of distribution density whereby only one retail outlet in a specific geographical area carries the firm's products | show 🗑
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| a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible | show 🗑
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| those activities that focus on getting the right amt of the right products to the right place at the right time at the lowest possible cost | show 🗑
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| show | marketing channel
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| combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races | show 🗑
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| a level of distribution density whereby a firm selects a few retail outlets in a specific geographical area to carry its products | show 🗑
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| show | supply chain
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| show | total logistics cost
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| show | vendor-managed inventory
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| professionally manages and centrally coordinated marketing channels designed to achieve channel economies and max marketing impact | show 🗑
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| Calloway golf | show 🗑
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| show | 1. transactional- buy and sell goods or services
2. logistical- involve the details of preparing and getting a product to buyers
3. facilitating- definition, make a transaction easier for buyers
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| How consumers benefit from intermediaries | show 🗑
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| show | direct channel
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| show | indirect channels
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| show | mkting channels for business products/services
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| employ the internet to make products and services available for consumption or use by consumers or business buyers | show 🗑
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| a producer might own the intermediary at the next level down | show 🗑
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| a retailer might own a manufacturing operation | show 🗑
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| independent production and distribution firms integrate their efforts to obtain greater functional economies and mkting impact than they could achieve alone | show 🗑
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| show | administered vertical marketing
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| show | 1. info
2. convenience
3. variety
4. pre or post sale
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| show | vertical conflict
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| show | horizontal conflict
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| show | 1. time
2. dependability
3. communication
4. convenience
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
mwoltner
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