Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Chapter 5 Clicker Qs
| Question | Answer |
|---|---|
| Why do some American people fear globalization and free trade? | Loss of jobs due to imports |
| The main way that globalization drives down prices and increases product and service quality is through | More Competition |
| The top multinational firm in the world (sales) is .... | Wal-Mart (USA) |
| Which country below has the highest gross national income per capita? | Luxembourg |
| Sugar imported in the USA has a _________ of 20% per $1000. | Tariff |
| A significant trend that affects global marketing is ....? | More and cheaper bandwidth |
| What have been the impacts of liberalization and privatization on American companies? | More foreign competitors at home |
| Business firms in ________ are the fastest growing in volume of global advertising. | China |
| Which statement below best summarizes "think global, act local"? | Plan strategy at global level, let locals adjust tactics |
| The major advantage of using exporting as a strategy for entering a new foreign market is ..... | Low cost/low risk |
| A disadvantage of using licensing or franchising in foreign market entry is... | profits are limited to contract terms |
| Why is foreign manufacturing the most risky way to enter a foreign market? | Highest cost entry method |
| What makes it difficult to measure the success of foreign marketing efforts? | Different rates of economic growth in 2 countries, different rates of inflation, floating currencies, different business regulatory environments. |
| What should you recommend if foreign consumers seek the same product benefits ("cleans my hair") but the way they use the product is very different? | Adapted product, standard message |
| Radios that run on batteries and "hand crank" power are sold here for storm use but in Africa are for all occasions. This illustrates.. | Same product, different message |
| An example of Disney's failure to adapt "Disneyland" to local customs at its European operations was...... | No wine offered with meals |
| American consumers like text on their greeting cards and French consumers want to write down their own messages. What do you recommend to Hallmark for French consumers? | Standard Advertising, adapted product |
| What's the most likely reason below for 100 aspirin costing $20 in Japan? | High cost of distribution there |
| What is the best example below of countertrade? | Paying for imported cotton with oil credits |
| What would you expect in a high power distance culture? | Lots of faith in authorities and experts |
| The USA is a "masculine" culture. This explains what trend below? | The importance of winning |
| "Break all the rules!" suggests what value below? | Risk-taking |
| What best illustrates a "cultural paradox" below? | "Do what I say but not what I do." |
Created by:
gwd220
Popular Marketing sets