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Miyoko
student
| Question | Answer |
|---|---|
| orientation assumes customers resist buying items that are not essential. It also assumes people will buy more goods and services if aggressive marketing techniques are used. | sales |
| The process of communicating the value of a product or service to customers. | Marketing |
| What a customer gets for what the give is called | customer value |
| Marketing is best suited in ..... | Buyers' market |